One thing to note, that although the graphic used by Forrester is a ladder, Forrester's social technographics only describe types of behavior found in certain demographics, and as such you may notice that the particiaption percentages for all the categories typically add up to more than 100%. The more common usage is to find the ways your demographic is participating and then deploying tools or engaging with them in manners that they are accustomed to. Member rewards in a given community should likely not be strictly hierarchical as there is overlap.

Posted by scottd at Nov 28, 2008 18:20


It would seem to me that the idea here is to borrow only a little from the Forrester paradigm as an initial example, but to mostly focus on the content from wikipatterns.com and recognize that:

Is there anyone interested in helping to refactor this pattern to reflect this?

Posted by James Mortimer at Mar 31, 2009 09:41